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DateLecture
15 January 2019Mad Men and the Artists - How The Art Industry has exploited Fine Art
12 February 2019Shaken by an earthquake : Stravinsky, the Ballets Russes and The Rite of Spring
12 March 2019Artists and Espionage
16 April 2019Fortitude and Fancy : Catherine of Aragon and Anne Boleyn
14 May 2019Shakespeare : The Birth of Modern Show-Business
11 June 2019JMW Turner and the Day Parliament Burned Down

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Mad Men and the Artists - How The Art Industry has exploited Fine Art Tony Rawlins Tuesday 15 January 2019

Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns. Tony describes some of the processes by which some of these advertisements have been created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source. From the Renaissance through to the present day fine art continues to provide opportunities to enhance brand imagery with admiration, humour, satire and irony.

In an entertaining and informative lecture Tony uses a wide range of visuals and video to show examples of the original works, the creative process and the (not always entirely successful) advertisements that are the end results.

Tony was educated at  Highgate School, starting his career in advertising in 1965 as a mail boy in J.Walter Thompson. Graduating through the training system there to become an account director he worked in a number of agencies before setting up on his own in 1985, primarily to handle Guinness accounts in Africa and the Caribbean, where he produced many commercials and ads for them over a period of 15 years. He remains active in the industry, but now concentrates on more philanthropic projects - producing a film in the rural villages of Nigeria for the London School of Hygiene and Tropical Medicine and recently completing a sanitation project in Haiti after it was devastated by Hurricane Matthew in 2016.  

He has been a member of The Arts Society for many years. His lecturing experience includes presenting to client groups, sales conferences, students of creative advertising in the UK and overseas, on creative and marketing strategies.